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WUBE is a term of endearment we created in our family. It rhymes with "lovey" and is the word we always use when saying goodnight or goodbye. In our store and blog, a Wube-ism is defined as follows (Our own creation and definition) pronunciation: / Wuh-bee-iz-uhm: / a thought, product, issue, word, conversation, etc. that is random in nature, with no apparent segue from anything else.